For decisions with consequence.
High-stakes decisions have long been limited by what traditional research can reach, ask, and reveal.
We let you research those that matter at scale, get insights with security, and see multiple steps ahead.
We gather ground-truth observations of anonymised real-world individuals and stakeholders from public social platforms, deep research, and first-party intelligence. Our Behavioral Analysis Engine psychometrically triangulates these observations to produce a nuanced belief system for each individual, enabling opinion predictions in unseen future scenarios.
Humans don’t make decisions in isolation. Beliefs and behaviors are shaped by context, relationships, and influence. We connect groups of personas into realistic social networks – which we call Artificial Societies. Each Artificial Society can contain anywhere between 12 and 3,500 personas, capturing both the nuance of individuals and the wider dynamics of societies.
The Simulation Engine fuses individual belief systems and social network dynamics to accurately model human opinion. Every simulation starts with a fresh contextual canvas based on the audience’s current situation. It then exposes personas to stimuli and scenarios to unfold opinions at the level of individuals, segments, and populations.
Methods
A toolkit to reimagine human research.
Every traditional question type, now with multiple-choice questions that no longer just reveal a selection, but the why behind every response.
Observe discussions in curated groups of 6-12 participants, and see live thematic analysis of not just what’s said, but also the signals hidden in internal monologues and interpersonal dynamics.
For every answer, zoom in from the wider society to interview participants at an individual level, and reveal the nuance behind their survey responses and focus group discussions.
Test how stimuli and scenarios shift opinion across ‘multiverse’ copies of the same participants, so experiments are always on full samples, and free from order effects or cross-contamination.
Simulate how high-value audiences trade off competing product attributes and narrative components to model purchases, persuasion, and optimise strategies.
Mapping the opinions of key influencers across hypothetical scenarios, and model second and third-order consequences to map out how sequences of scenarios are likely to unfold.
Case Studies
Informing the world’s most strategic organisations.
Simulate decisions that matter.