
Simulate decisions
that matter.
We’re building the foundational model of human societies for the world’s most consequential decisions.
We combine deep expertise in behavioural science with cutting edge technology to help organisations make their most consequential decisions.
Trusted by
Technology in service of human understanding.
Mix-method surveys
Interactive focus groups
Follow-up interviews
Multiverse experiments
Conjoint analysis
Scenario cascade






Solutions
How different narratives shift the opinions of regulators, shareholders, customers, and opinion leaders. Learn more: Strategic Comms case study
Simulate hostile actor attacks, black swan events, and critical disputes to strengthen preparedness and response. Learn more: Crisis & Issues case study
How to optimise product strategy and positioning to strengthen existing, and penetrate new markets. Learn more: Market Expansion case study
What questions and reactions would analysts have, and how would shareholders react to major strategies. Learn more: Investor Relations case study
How would public, regulatory, and political stakeholders react to different positioning around key issues and trends. Learn more: Government Affairs case study

Simulate decisions that matter.
3m+ nuanced personas
Built from what real people say and do.
Model groups of thousands
Networks that capture how opinions form at scale.
See multiple steps ahead
Map out second and third order impact.
Industry-leading security
GDPR and SOC-2 compliant, EU hosted.
No exposure
Test sensitive strategies with no human risk.
86% distribution accuracy
Comparable to human self-replication across 1000 panels.



